Red-faced with the Coppertone Girl

"Don't be a pale face," said the letters on the sign. "Use Coppertone." That ad [young girl with dog] for suntan lotion was among the most memorable come-ons in perhaps the golden age of advertising. You could see the ad on street corners in San Francisco and in Manhattan, on the blue highways of the Great Plains and here and there throughout the Wheat Belt. The Coppertone Girl, it turned out, was as American as a Moon Pie. But if you lived here back then, if you lived anywhere near a beach, you considered the ad as quintessential Florida. It was a postcard of sorts that celebrated the sand and the sun and our state as a place where anything could happen.

source: Article 'Real Florida: Red-faced with the Coppertone Girl' by Jeff Klinkenberg; www.sptimes.com/2004/09/05/Floridian/Real_Florida__Red_fac.shtml; St. Petersburg Times Online; 5 September 2004